Where Brazilian Elegance Meets Timeless Style

Beyond The Soul was born from a simple yet powerful vision: to create a space where women could discover fashion that truly reflects who they are—not who trends tell them to be.

Founded by Roberta Williams in Oak Park, Chicago, Beyond The Soul bridges two worlds: the vibrant elegance of Brazilian fashion and the timeless sophistication sought by discerning women who value quality, authenticity, and purpose.

Roberta’s Journey

From an early age, Roberta understood that true beauty radiates from within. Growing up immersed in Brazil’s rich tapestry of colors, textures, and artisanal traditions, she developed a deep appreciation for fashion as a form of self-expression and empowerment.

After years of exploring design, personal styling, and the transformative power of color, Roberta became certified in personal color analysis—a passion that allows her to help women discover the shades that enhance their natural beauty and reflect their essence.

But she noticed something was missing in the market: a boutique that didn’t just sell clothes, but offered a curated experience—where every piece tells a story, where quality trumps quantity, and where women leave feeling more confident, not just dressed.

In 2023, Beyond The Soul was born.

What Makes Us Different

🇧🇷 Brazilian Soul, Timeless Design

Our collections blend the best of both worlds: Brazilian craftsmanship, exceptional fabrics, and vibrant aesthetics combined with classic, timeless silhouettes. Many of our pieces are sourced from Brazil or inspired by its rich fashion heritage, offering you something truly unique that you won’t find in mass-market stores.

✨ Artisanal Quality, Thoughtful Curation

We don’t chase trends—we curate pieces that last. Each item in our boutique is carefully selected for its quality, fit, and versatility. Some of our pieces take hours to produce, with attention to every stitch, every detail. This is slow fashion at its finest.

👗 Boutique Experience, Personal Touch

Shopping at Beyond The Soul is more than a transaction—it’s a journey. With Roberta’s expertise in personal color analysis and individualized styling, we help you find pieces that don’t just fit your body, but honor it. Whether you visit us at one of our exclusive events or shop online, you’re part of our community.

💝 Fashion with Purpose

We believe fashion can do more than make you look good—it can make a difference. A portion of our proceeds supports local organizations like Sarah’s Inn, reflecting our commitment to giving back to the community that supports us.

Our Core Values

Authenticity
Your style should be a true reflection of who you are inside. We celebrate individuality over imitation, timelessness over trends.

Empowerment
Beyond The Soul exists to help women feel confident, powerful, and beautiful in their own skin. We’re not just selling clothes—we’re helping you discover your signature style.

Quality Over Quantity
Every piece is thoughtfully chosen for its craftsmanship, durability, and elegance. We believe in investing in fewer, better pieces that you’ll treasure for years.

Social Responsibility
Fashion should give back. Through our partnerships and community involvement, we strive to make a positive impact beyond the boutique.

Join Our Community

What started as one woman’s dream has grown into a vibrant community of women who value authenticity, quality, and self-expression. From our Sip & Shop events to personalized styling sessions, Beyond The Soul is where you come not just to shop, but to connect, discover, and celebrate who you are.

Roberta remains deeply involved in every aspect of Beyond The Soul from curating collections to personally styling clients, ensuring that the values and vision that sparked this journey continue to shine through every piece.

Welcome to Beyond The Soul.
Where fashion meets the heart, and your style reflects your soul.

Based in Oak Park, Chicago

Email:beyondtsoul@gmail.com

Instagram:@beyondthesoul23

Discover Our Winter 2026 Collection

Cozy elegance meets timeless Brazilian design. Explore artisanal pieces crafted to keep you warm, confident, and beautifully you.

View all